Marcos Carvalho
I design products and build the systems they live in.
For 14 years I have turned complex systems into products people use.
I led design and growth, lifted NPS, stabilized churn, shipped a 20 year rebrand. Now I design and build with AI. Not around it. With it.
AI native
I build with AI, not around it. Claude Code, MCPs and custom agents in my workflow since July 2025. At Solvefy I shipped AI driven design workflows that shortened delivery cycles for the whole team, and designed and built an internal leads engine end to end. Its first day of use cleared the month's target.
Product design
End to end product, from research and information architecture to systems and high fidelity delivery. Dense systems, fintech and e-commerce. At Solvefy I pulled a four product portfolio under one design system and one language, and NPS climbed. The churn research I introduced there brought back three large clients, roughly 18% of revenue.
Craft & leadership
Craft is the delivery, not the decoration. Product Design Lead three times over, Design Director, and most recently design and growth together at Solvefy, leading a team of seven. Founder of CEROL, my own studio, and of Lerdo, the cycling brand I designed from zero to an ADG Brasil award. I hire, mentor and leave a culture behind.
The same hands that ship product build brands and album covers.
The punk and DIY scene made me a designer years before I understood what design was. Self taught musician since 13. Moved by everything new. Fourteen years later I run CEROL, my own design company, and still build worlds end to end, from the pixel to the P&L.
